Candy Crush Saga last level reveals to be quite disappointing.

Addicted to Candy Crush Saga? Curious to know about the last level?

Like many of us Candy Crush Saga players and non players, I’ve been faced to massive demands of “lifes” from friends or relations on Facebook.

I have to admit that I was caught playing at Candy Crush after being called by relations on Facebook. I’m not among game addicts at all but I have to admit that the user experience related to candy is relaxing. Colors and music along with TIC TAC TOE moves also make it very intuitive compared to Angry Birds that became very “technical” to handle, with time. According to Polygon  “It's because of all the candy. ».

Still Candy Crush Saga last level reveals to be very disappointing for players that have paid an average of $4.53 with addicts at $200 in a single day!

Just this morning a gamer amongst my Facebook friends shared this screen shot of Last Level 485 of Candy Crush Saga with comment “ It doesn’t have a decent end :( “

Candy Crush Saga's last Level

Candy Crush Saga: To pay or not to pay for in-app features ?
Candy Crush Saga has found success with 600 million plays and, according to the most recent figures from analysis site Think Gaming , over $965,531 daily revenue estimate,  47,745 daily installs and 6,536,328 daily active users, despite the fact that it utilizes free-to-pay monetization tactics.

According to Tommy Palm, the "games guru" — that's his official position — at Candy Crush developer King , 70% of gamers reaching the last level of Candy Crush Saga have done so without paying a single dollar. “The game was designed from the beginning so you can make it to the end without ever having to pay.” according to Palm.

I suppose this is why Candy Crush Saga is RANKED #1 on Top Grossing Apps & #9 on Top Free Apps.

About King Ltd

King is a worldwide leader in casual games with more than 30 billion games played per month globally. We are a leading interactive entertainment company for the mobile world. Our mission is to provide highly engaging content to our audience to match their mobile lifestyles: anywhere, anytime, through any platform and on any device. In June 2013, an average of 92 million daily active users played our games more than one billion times per day. Our top title to date, Candy Crush Saga, is one of the largest interactive entertainment franchises of all time.
King has offices in London, Hamburg, Stockholm, Malmö, Barcelona, Malta, Bucharest and San Francisco.

Numbers, Myths & Benchmark about mobile applications for hotels. Is it time for you to GO MO?

Customers search for hotel apps on Google!

Compared with travel apps, mobile applications for hotels are trendy on Google since early 2010.

Customers use Apps and surf on mobile!
And Mobiles are also used during the stay. A study of 500 travellers (52% from Western Europe, 16% Northern Europe, 13% Southern Europe, 17% Middle East) found that 86% now expect wifi connections to be made freely available in hotels. Courtesy of: Brocade 

Customers use and book on Mobile apps!
Mobile bookings are poised to increase exponentially.
$160 million in 2010
$2.6 billion (2.4% of total online bookings) in 2012
$8.0 billion (6,5% of total online travel bookings) by 2013
Courtesy of: Buuteeq 

Customers book on Mobile apps when traveling!
82% of Priceline users book on day of arrival.

Facts on Hotels Gone Mobile.
Largest profit margins come from mobile users: 70% of mobile bookings are more expensive same-day bookings
Mobile services have led to an 18% increase for in-room dining orders
Courtesy of: Buuteeq

Myths about mobile applications for hotels
Mobile Apps and mobile websites are the same thing?
Apps and mobile websites are two completely different things! 
You need to consider BOTH a mobile website and a mobile application on iPhone and Android app.
Why do you need an Android and an iPhone app? Well, Android and iPhone combined represent 79% of the market. says Rourke Hospitality Marketing

Mobile Apps are expensive?
“Build an app for a nominal setup fee and an ongoing monthly subscription fee. If you are part of a collection of hotels this can help to reduce the cost even further by sharing the setup and monthly fees across the collection.” says Rourke Hospitality Marketing
Mobile Apps are NOT expensive!

What benefits do you get from Apps?
1 - Helps you stay in mind by entering the mobile screen of users
2 - Push notifications before, during and after the stay
3 - Give a good user experience during the stay
4 - Content managed with your website (CMS)
5 - Appear on app stores searches under your name + hotel or location

5 good reasons to which you can ad direct mobile bookings on online bookings.

Benchmarking 5 hotel’s mobile applications on iPhone
Focusing on 5 hotel apps on iPhone

++Creative and handy: Unlock experiences and stories at our hotels with our built-in QR code scanner.

It’s time you Go Mo… and read the complete story.

Numbers, myths & benchmark about mobile applications July 2012 from Arnaud Bilquez

Feel free to contact me for feedback or helping out on your mobile strategy!