Showing posts with label Mobile Marketing. Show all posts
Showing posts with label Mobile Marketing. Show all posts

Friday, January 24, 2014

Candy Crush Saga last level reveals to be quite disappointing.

Addicted to Candy Crush Saga? Curious to know about the last level?

Candy Crush Saga Official Cover


Like many of us Candy Crush Saga players and non players, I’ve been faced to massive demands of “lifes” from friends or relations on Facebook.

I have to admit that I was caught playing at Candy Crush after being called by relations on Facebook. I’m not among game addicts at all but I have to admit that the user experience related to candy is relaxing. Colors and music along with TIC TAC TOE moves also make it very intuitive compared to Angry Birds that became very “technical” to handle, with time. According to Polygon  “It's because of all the candy. ».

Still Candy Crush Saga last level reveals to be very disappointing for players that have paid an average of $4.53 with addicts at $200 in a single day!

Just this morning a gamer amongst my Facebook friends shared this screen shot of Last Level 485 of Candy Crush Saga with comment “ It doesn’t have a decent end :( “

Level 485 Candy Crush Saga's Last Level
Candy Crush Saga's last Level

Candy Crush Saga: To pay or not to pay for in-app features ?
Candy Crush Saga has found success with 600 million plays and, according to the most recent figures from analysis site Think Gaming , over $965,531 daily revenue estimate,  47,745 daily installs and 6,536,328 daily active users, despite the fact that it utilizes free-to-pay monetization tactics.

According to Tommy Palm, the "games guru" — that's his official position — at Candy Crush developer King , 70% of gamers reaching the last level of Candy Crush Saga have done so without paying a single dollar. “The game was designed from the beginning so you can make it to the end without ever having to pay.” according to Palm.

I suppose this is why Candy Crush Saga is RANKED #1 on Top Grossing Apps & #9 on Top Free Apps.

About King Ltd

King is a worldwide leader in casual games with more than 30 billion games played per month globally. We are a leading interactive entertainment company for the mobile world. Our mission is to provide highly engaging content to our audience to match their mobile lifestyles: anywhere, anytime, through any platform and on any device. In June 2013, an average of 92 million daily active users played our games more than one billion times per day. Our top title to date, Candy Crush Saga, is one of the largest interactive entertainment franchises of all time.
King has offices in London, Hamburg, Stockholm, Malmö, Barcelona, Malta, Bucharest and San Francisco.

Monday, August 6, 2012

Could M-Commerce kill E-Commerce with growing Mobile shoppers around the world? [Infographic]


BigCommerce, founded by Eddie Machaalani & Mitchell Harper, makes it easy to setup your own professional online store - no coding or design experience required. Using built-in marketing tools, you can also drive lots of traffic to your new online store from places like Facebook, Google, Yahoo, eBay, Shopzilla, iPhones, iPads and more.

In an effort to understand the changing landscape of e-commerce, BigCommerce examined analyst and trend-watching data from several sources to build some context around the emergence of m-commerce (mobile commerce) in retail and then created the infographic below.

In-store mobile trends expected to grow.



Highlights about today's mobile shopper:
About 1 in 5 smartphone users in America scanned a QR code in-store last year. People typically scanned fo 73% product info, 32% for Coupons and 25% for Event info.
42% of all US mobile subscribers have smartphones; 51% of all UK subscribers have smartphones; and 44% of EU5 subscribers do.
Smartphone users spend more time on mobile apps than on mobile sites.
Women (77%) prefer tablets for shopping as men (59%) prefer to purchases on their phones;

Click on the Infographic below to read all about it on BigCommerce: