22 Must Haves For Every Enterprise-wide Social Media Deployment by Sprinklr

The Enterprise Social Media Security Reality

“Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation; yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. Moreover, 43% of companies have less than one Full-Time Equivalent (FTE) dedicated to managing social media risk.”
Guarding the Social Gates: The Imperative for Social Media Risk Management
(Alan Webber, Altimeter, August 2012)

“Nearly two-thirds of security and risk professionals (64%) have no social media policy in place or if they do, they lack tools to sufficiently enforce and support the policy.”
Manage the Risks of Social Media
(Chris McClean and Nick Hayes, Forrester Research, Inc., November 2012)

Social@Scale Security Checklist

Do you have...?

GOVERNANCE
1. content rules that flag unacceptable outbound content?
2. an approval workflow for outbound content?
3. the legal team involved for outbound content guidelines?
4. a defined escalation process?
5. the ability to track messages from inception to resolution?
6. a way to handle rogue accounts?
7. enterprise-wide, single point password control?
8. a rule to disapprove sending passwords around in Excel?
9. Access Management?
10. a social media policy or guidelines?
SECURITY
11. the ability to treat private messages differently?
12. the ability to integrate with enterprise-wide authentication systems?
13. only tools and platforms that are enterprise-grade security compliant?
14. enforced password guidelines?
15. the ability to differentiate influencers?
16. automated monitoring rules?
COMPLIANCE
17. the ability to retract social messages from a central location?
18. the ability to document internal conversations about social
media situations?
19. the ability to archive outbound content?
20. the ability to archive inbound content?
21. the ability to create audit trails for social media activities?
22. a Social Media Management System that meets your own corporate
security requirements?

To Avoid Common Risk, Compliance, and Governance Mistakes?Download the Security Checklist and to learn more about Social@Scale Security, visit at www.sprinklr.com and follow @Sprinklr

"I'm Excited to Announce Secret Boards" said Pinterest

"Secret boards give you a place for things you’re not quite ready to share yet, like a surprise party, special gift ideas, or even planning for a new baby."

Received this email a few hours ago that I find to keep as an example.

"Hi, Arnaud!
I had two thoughts driving home from the hospital with my wife, Divya. The first was, “I can’t believe I’m a Dad.” The second was, “I hope I can get our new baby, Max, out of that new car seat when we get home.”
During the first couple weeks, we started to figure out all the little things that are second nature for experienced parents: changing diapers, swaddling a wriggly infant, and doing every household task with one arm. As usual, Divya was a few steps ahead of me. When our doctor suggested we buy a humidifier she said, “Oh, I already have one!” When I was getting Max ready for his first bath, she pulled out a neat homemade bath kit, complete with a tiny towel, comb and toothbrush. I felt like I’d forgotten to read a secret New Baby Instruction Manual. In an exasperated moment, I remember asking Divya, “How did you figure all this stuff out already?!” She looked at me and and cheerfully replied, “I just follow other parents on Pinterest!”
Over the last year, there have been so many ways, big and small, that the Pinterest community has made my life better. I’m happy to say that I’m not alone. We’ve heard from teachers who use Pinterest to plan lessons, chefs who share recipes, and museums that pin their archives. We've also heard from millions of people who’ve been inspired to pick up an old hobby or try something new. It’s honestly more than we ever expected when we started Pinterest. We’re humbled to be part of such a positive, warm and creative community.
Today, we’re excited to continue this tradition with a new feature we hope will make Pinterest even better—secret boards. Secret boards give you a place for things you’re not quite ready to share yet, like a surprise party, special gift ideas, or even planning for a new baby. We’re testing out the feature by giving everyone 3 secret boards. You’ll find them at the bottom of your profile. We can’t wait to hear what you think!
On behalf of our team here at Pinterest, thanks so much for pinning, inviting your friends, and sending us ideas for how we can improve. Most of all, thanks for sharing your inspirations. With your help, we’ll make Pinterest a little better every day.
—Ben & the Pinterest Team
Happy pinning!"

And since it's not a secret anymore here are the few steps to follow for secret boards.


Step 1: On the top left of Pinterest

Step 2: Create the 1st out of 3 secret boards

Step 3: This secret board will be shared with Robert Vinet and Valery Levacher

Step 4: Voila! My 1st Secret Board on Pinterest.

"Happy pinning!" as they say at Pinterest and follow me on Pinterest. I have a few collaborative Pin Boards you may like or join.

How to use Social Media for Business when "Going to a trade show"

This is a nice very nice illustration by SocialMedia Visual Lab for Advences Technology for Travel on how to use Social Media for Business when going to a trade show and focusing on World Travel Market London 2012.

And this is what it says:

Linkedin: This is where I invite business relations to plan a meeting at WTM London
Trip It: Upcoming Trips - London, United Kingdom Nov 5 - 8, 2012 WTM World Travel Market 2012
Twitter: Flights booked for #WTM2012 London  http://bit.ly/X0VDor
Google+: Hope to see you all at #WTM2012 London
Pinterest: This is where I pin this Visual content for others
Facebook: I LIKE WTM 2012 London Travel Market
Instagram: A vintage picture of my E-Ticket for #WTM2012 London
Foursquare: I just check-in Charles-de-Gaulle CDG Airport with 23 others.
Youtube: Shared a video of WTM2011

Enjoy and give me your feedback.

Frontier Airlines zooming for Social@Sclae with SPRINKLR: “the most capable” Social Media Management System

Sprinklr, the leading enabler of scalable social media management for enterprises, today announced the addition of Frontier Airlines to its client roster. Frontier Airlines will use Sprinklr’s multi-channel, multi-division platform to connect with its global audience.

For Frontier Airlines, Sprinklr’s mobile access and support, as well as robust reporting and analytics that can be automated and shared, were standouts from the other SMMS providers. Frontier Airlines chose Sprinklr because it is an Enterprise class solution that can scale with its growing business and measure engagement with the goal of achieving enterprise-wide Social@Scale.

“When we say we’re a whole different animal, it represents our commitment to do the little things that make a big difference to our customers,” said Justin Macauley, Program Manager, Social Media for Frontier Airlines. “We are thrilled to be partnering with Sprinklr to enable us to continue to interact quickly and efficiently with our customers via social."

Recognized as “the most capable” Social Media Management System to serve the needs of large organizations by Altimeter Group, Sprinklr has more than 100 enterprise level brands such as Dell, Virgin America, Cisco Systems, Samsung, Hearst and Newell Rubbermaid. Mirroring its growing client roster, Sprinklr recently announced it tripled its employee base over the last 10 months.

“We are thrilled to add an innovator such as Frontier Airlines to our growing list of enterprise customers in the travel and hospitality business,” said Ragy Thomas, CEO of Sprinklr. “Social is such an important customer service channel and one that needs constant, consistent care. Sprinklr will enable Frontier to do just that.”

Read more on Yahoo Finance

About Airlines on Twitter

You may also be interested by past Consumer Satisfaction Scores pulled from Airline's Monthly Twitter Report that was focusing in October 2011 on which Airlines satisfy various categories of interest for their Consumers or Passengers.

Trust is human connections

 Trust is human connections #socialmedia

View the slides
BIG Ideas Transforming TheWorld Of Retail Right NowRohit BhargavaGlobal Strategy & Planning, OgilvyAuthor, LikeonomicsPresented at Shop.org Merchandising Summit – July 2012

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