BigCommerce, founded by Eddie Machaalani & Mitchell Harper, makes it easy to setup your own professional online store - no coding or design experience required. Using built-in marketing tools, you can also drive lots of traffic to your new online store from places like Facebook, Google, Yahoo, eBay, Shopzilla, iPhones, iPads and more.
In an effort to understand the changing landscape of e-commerce, BigCommerce examined analyst and trend-watching data from several sources to build some context around the emergence of m-commerce (mobile commerce) in retail and then created the infographic below.
In-store mobile trends expected to grow.
Highlights about today's mobile shopper:
• About 1 in 5 smartphone users in America scanned a QR code in-store last year. People typically scanned fo 73% product info, 32% for Coupons and 25% for Event info.
• 42% of all US mobile subscribers have smartphones; 51% of all UK subscribers have smartphones; and 44% of EU5 subscribers do.
• Smartphone users spend more time on mobile apps than on mobile sites.
• Women (77%) prefer tablets for shopping as men (59%) prefer to purchases on their phones;
Click on the Infographic below to read all about it on BigCommerce:
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